If splogs are so crass, why don't statistics show this?

Use Google Search Console  In some cases on-page coding issues can impede the ability of a website to rank well in search engines whilst in others there may be issues with duplicate content, poor server configuration or poor site architecture. Identifying and fixing potential issues like these is essential for any website to be successful online. Depending on the complexity of your software design and architecture, it could take a toll on your budget. Aside from the search engine optimisation benefits, great content is only successful when it engages the reader; when it empowers, advises, educates and actually excites the viewer. By starting a blog - or taking an existing blog up a notch - you can increase your influence and establish stronger relationships with potential and current customers.

Make blogs a priority

Remember that your success in SEO is directly proportional to the amount of effort you exert. Have you ever tried to buy an artisan antique rocking horse for sale round here? Optimizing page titles for search is best done finding a balance between volume and intent. You will want to ensure that the expertise will be there throughout the application life cycle to handle any support issues or bugs. The behavioral response model displayed in Figure 6.4 illustrates the ways fear works in advertising. If you are ranked anywhere below that, the amount of eyes on your search result goes exponentially down.

Take a customer focused approach to webmaster tools

Google's reason for this is that many banner ads, which are placed "above the fold," can negatively affect the user-friendliness of a website. Product positioning summarizes the perception in the consumer's mind of the nature of a company or brand and its products relative to competitors. You will notice a lift in both conversions and brand authority. Building Awareness Through Social Media Marketing However, consider that Google is judging the content of eCommerce websites similar to regular content sites. Internet-based marketingcommunications include individual web advertisements along with interactive websites, blogs, and social media networks.

Create an Engaging Web Presence by the use of metrics

Gaz Hall, a Freelance SEO Consultant, commented: "It is essential for large sites with many thousands of pages." Sometimes the crawler won't visit a web page for months. There is no single tip I could give that would tangibly help a person further their search domination. Whether you've just spent thousands of dollars on a custom website build or you're using an off-the-shelf stock website theme, you'll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. Most of the major search engines utilize an algorithm to determine where a website ranks. The criteria are different for every engine, but all engines share several commonalities. It all boils down to the type and amount of content provided on a given website, the level of optimization done on the site, and the popularity of the website (link popularity/PageRank).

Things you most likely didn't know about gateway sites

Competition, both domestic and global, forces managersto examine their communications plans to ensure maximum effectiveness. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. This directly improve prospects a business' online prospects!If you are a business owner who is looking for this type of improvement for your websites potential, then you don't have to worry about all the technical stuff. Placing keywords in these tags can be beneficial in some search engines. Search engines largely ignore duplicated content, so ask yourself what's left on a given page if all the content that is a repetition of somewhere else is excluded.

If splogs is so terrible, why don't statistics show this?

Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we don't want to be indexed. Make sure that you include the following features to improve your conversion rate.ou'll know by now that organic SEO can make a real difference to your business as a whole. Most of the "solid information" and "powerful strategies" on internal linking are little more than sophisticated-sounding prognostication. Still, there's some merit to theorizing about how Google ranks and values the internal network of linking. With the recent trend in digital marketing, to make it to the top, SEO should be a must to include in your digital marketing strategy. Social media marketing strategies include content seeding, which involves providing incentives for customers to share content about a brand.

Reasons why marketers love stuffing

RankBrain is one of the "hundreds" of signals that go into an algorithm that determines what results appear on a Google search page and where they are ranked. Individuals stay in touch, learn what others in their networks are doing, share events in their lives, and make new friends. The first outcome will be easier to accomplish. This varies from vendor to vendor, so make sure to read the fine print. Looking at SEO from this perspective can make it easier to understand and easier to execute white hat SEO techniques. By putting aside the spammy tactics of yesteryear, you can produce and publish customer-focused content without that scammy vibe.

The benefits of meta tags to your search marketing strategy

All major search engines use spider programs (also known as crawlers or robots) to scour the web, collect documents, give each a unique reference, scan their text, and hand them off to an indexing program. Recently, I came across these interesting rocking horses UK . Quality IMC programs help maintain the strong voice a company needs to ensure customers hear its message through an emphasis on customer engagement in all marketing activities. In order to avoid any penalties it is a best practice to nix pages that have less than 300 words on it. Search engines are ranking pages for a given query and including links that are relevant and semantically (synonyms, close-variants and tangentially-related phrases) related to the topic. Add more value to your words. If you can say something in fewer words, do so.

Find a simple guide to RSS feeds and read up about it

The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query. Let's discuss each of these in turn. One of the most effective places to deploy your keywords is in the first full text block that Google sees, the full URL of each and every page on your site. How do you pick the perfect keywords? They can often be far too specific, far too generalised, or just not the common phrase used by customers. Why are keywords so important?

Self-publishing Parasite SEO based purely on googlebot crawlers

Gaz Hall, from SEO Hull, had the following to say: "If you're struggling with writing website content, don't let it derail your project. Get help." When done well, content marketing can contribute to boosting a site's position in search rankings. Narrow down your focus - and you'll avoid low conversion rates. People often think of Google as the only search engine that matters. While most sources show Google is the most popular search engine by far (80-90% of market share), SEO affects all search engines. The personality chosen for social media should match the voice used in other venues and marketing communications.

It's a win-win strategy with an emphasis on domain authority

Testimonials can enhance company credibility. This output serves as the input to the (re)assessment phase. Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material. When creating a plan for technical implementation, involve the organic search expert at every stage of the process and ensure you are accounting for all likely queries, including company name, product name, tagline, and website address. Easily, that stuff's out there it's free if you've got a mind that can deal with the minutiae and the kind of mind-numbing boringness of some of it By all means dig right in and you will reach a certain level of proficiency.

Reasons why marketers love keyword stuffing

How do you make sense out of all the offerings? Today, virtually every business has its own space over the internet and it does not matter whatever the size the business is. Most of these business owners who use SEO strategies are successful in getting customer attention through marketing over the internet. A common example of this is a reseller or affiliate site who may use their suppliers product descriptions, or a recruitment site that may be advertising on behalf of a client (and the client is also advertising the job specification on their site) - chances are, the original site will have the ranking advantage. To illustrate, I've created a fictitious website related to clothing. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at.

High advertisement ratio can be mitigated immediately using nounce

While you can't always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. A social network is a social structure of individuals and/or organizations that are tied together in some manner. PageSpeed Insights is a powerful tool to analyze the performance of your mobile site. It's easy to use and gives you loads of insights into the loading speed of your site. Put in your URL and Insights will give you two scores: one for mobile and one for the desktop. RankBrain consolidates information on user's intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results. To improve response rates, advertisers have created increasingly complex targeting campaigns that utilize various web metrics.

Unlocking the mystery of Google algorithms

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. Does anyone know where I can find the best new rocking horses ? There are an awful lot of people making obscene amounts of money online, compared to traditional business owners by pushing unethical SEO techniques or black hat SEO if that's what you prefer to call it. Why do they do it? Simply because it works and it is making them loads of money. However, the first few results are for authoritative sites like YouTube and Wikipedia. Preparing a marketing message to be passed from one consumer to another through digital means, or viral marketing, takes the form of an email or a video posted to a personal blog and passed to other blogs or websites such as YouTube. Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO.

Search engine health checks should look at javascript

Public relations firms provide  experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. Cheaters tendto assume others will be taking shortcuts as well, so they're betting their client doesn't know the difference between types of traffic or how to look it up themselves. Slow websiteperformance can affect how much of your site gets crawled. You can read an onsite SEO beginners guide here. The contemporary trend includes some more services along with optimizing a website and search engine marketing. Creating SEO content isn't just about writing lots of keyword rich content, the articles and blogs that you produce need to be relevant to the audience that you are creating the content for.

Who else wants to enjoy blogs

Gaz Hall, from SEO Hull, had the following to say: "So, what it can do, how long it takes, how much it costs, the effort involved." When people hear "T&T," they're likely to think of dynamite rather the act of building trust and transparency with your website visitors. This is especially important with search forms, which should be visible on all your pages. Bad.   Google research recently revealed that four out of five users trust search engines for local searches

Freshness of Pages

This tried-and-true tactic can help to improve your user experience and rankings with minimal effort. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. In the race to get as many high quality backlinks as possible, many marketers and webmasters forget about Wikipedia. It's definitely one of the most overlooked opportunities when it comes to building a strong backlink profile for your site. Write good original and compelling content with the keywords to help your search rankings.

High advertisement ratio can be mitigated by using social media

The images that you upload to a webpage also have an impact on SEO. It's important that your files have relevant titles, relevant Alternative Text and aren't so big that they slow down the site. Although pay-per-click marketing can provide great results, there is still a general distrust of advertising when compared to organic relevancy. For any website to gain net traction, it will need to adhere to some basic usability standards. Many SEO's still believe that PR exists in some form. Essentially, PR is a score of the strength of a website's backlink profile. There are three tech companies in the world that most of us will have heard of: Microsoft, Apple and Google. However, only Google has managed to infiltrate our lives in a complete way in a relatively short period and the reach is growing all of the time.

Just take care of the Penguin amd Pelican consequences

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. While the concept is simple the work to complete a totally white hat seo service is time consuming. Titles for your pages should be a good summary of the content that is on the page and your keywords should be in the front of the summary. One part of SEO many have heard of is keyword research. After all, every time we use a search engine, we’re using a keyword (the name is a misnomer, most keywords have more than one word in them!) Google rewards websites that stay current rather than becoming stale, rolling for years on the same exact content.

The death of inbound links

SEO is Search Engine Optimization. Modern commercial search engines rely on the science of information retrieval (IR). This science has existed since the middle of the twentieth century, when retrieval systems powered computers in libraries, research facilities, and government labs. Figuring out which keywords you should focus on to get the most traffic to your site can be rather daunting. For many people, it’s hard to assess their chances to rank in the search engines. For instance, most searchers don’t just simply search once, click on some websites, and be done with it. You can create your own hashtag and use it instantly.

Types of site changes brought on by domain authority

Links aren’t the only factor of importance; you also need to make sure your on-page SEO is up to scratch and that your keyword targeting is on-point. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors. The world of search marketing (SEM) has evolved a lot in the years since its outset. How do you add content to Google? Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans. Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website.

The truth about backlinks

According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "The number and quality of links to your website are quite important to Google and other search engines for your rank on different terms. You should aim to increase inbound links from sites of the same country. Get sites in the UK to link to your co.uk extension, sites in Ireland to link to your .ie extension, etc." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! For larger websites, especially those within e-commerce leanings, there are huge SEO wins to be had with snippet optimization. SEO (Search engine optimization) is the process of making a web page easy to find, easy to crawl, and easy to categorize. After you publish a blog post, share it on your social networks and then engage when people engage with you. The benefits of local SEO are endless. Businesses that learn how to build a local SEO strategy will see the ripples of success throughout their business.

Just take care of the Penguin consequences

You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword. If you decide to do SEO on your own rather than bring on a small-business SEO service, the first thing to do is to select the keywords you want to rank for. Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. If you command authority in your specific niche, Google will always see you as an important asset. Like all things when it comes to building an effective SEO strategy research is key! Don’t be afraid to check out your competitor’s sites and other similar websites to see what long tail keywords they’re using. This can give you a great springboard to base new ideas off and don’t be afraid of using the same long tail keywords either.

Lets look at our approach to link research

So I'm going to carry on using ALT text on my images, even when they contain no information. Once you've decided to try and remove a link, contact whoever owns the site and ask for that link to be removed. When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings. Once you have a list of potential topic ideas, don’t jump right into creating content. First, perform keyword research to identify phrasing that has the potential to drive the most traffic to your pages. Google Webmaster Tools is the all-in-one interface for managing your crawl, monitoring your search rankings, and checking your backlinks. Google continues to enhance this now invaluable toolset.

Pay attention to white and pink hat SEO

If you lie, you will get caught. Make a point to search for your site on Google alternatives to see where you rank. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging all playing a part, is now key. To have a sound SEO system you must have a good SEO strategy in place. There’s a debate as towhether or not this really matters.

Beginner's guide to web crawlers

The goal shouldn’t be to generate links, it should be to generate buzz or discussion; to share knowledge or data or other insights that we know our audiences (and prospecive customers) will find valauble. Sharing pieces of content, regardless of if it’s from your site or someone else’s, is key. Being an authority in your niche is all about having the knowledge and expertise of the field you’re in. Being so will help you gain the trust of your target audience and in turn, you’ll get valuable customers. The more people who read your blog post, the more authority Google will deem it to have. And the more authority a page has, the higher it is likely to rank. So – get your post out there! Facebook, Twitter, Pinterest, Instagram – whatever social media channels you use, share it on them. Don’t duplicate title tags across your website, as this can negatively impact your visibility

How to learn about analysis in a few hours

Some geographic conditions and the customer demographics are very much important as to where and how you will get your customers. As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day. Type in your keyphrases. At least look at the first page (the top 10) and see what everyone else has in their description tags. Does it look like they’re being pulled from the copy on their pages? SEO in Goole is here. SEO yields tangible, measurable KPIs. Long- tail keywords are very useful because they can have very low competition and as such can provide you with very good results. An example of long tail keywords could be “luxury oak dining room chairs”.Relevant content is very important for SEO purposes.

Repurpose old walled garden sites

Gaz Hall, a Technical SEO Consultant from SEO Hull, had the following to say: "Deleting Facebook comments or manipulating your reviews will only make life worse." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! When it comes to search engine optimisation the information available can be a minefield.Companies that repeatedly add links to directories are also more likely to be seen as spamming, which raises automatic red flags with the search engines. These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. This is where you encourage the reader to engage with your business on a more rewarding scale.

Pay attention to white hat SEO

So, if you ask me why SEO is difficult, it’s because over the past 3 to 5 years Google has gotten smarter to the fact that the algorithms could be gamed and now you have to work harder to get the same results you did before.The goal for today, is to get started. Did they then refine their search query in Google to find something else? With that in mind, it’s more important than ever to make sure that your website is designed for mobile devices as well as more traditional devices. Broken links affect site experience, and, say it out loud, Google penalizes bad experience. Get a site report from a provider of your choice. Most times, search engines have no way of finding these URLs.

The navigation should be separated from the main content of your website

Finally, if you're aiming to drive engagement with customers and internet users, keyword stuffing hurts your chances. Without a doubt keyword research is the first and foremost step towards a successful search engine marketing campaign. Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. The backlinks you want pointing to your site are natural, authentic, industry-related and authoritative. Description  This text is a description of the page’s content. It can come from your page’s meta description (if populated) or it can be pulled from within the page’s content itself. I have found Google will normally adhere to what you have set up as a meta description if it adequately describes the page and it matches the search used.

Emphasizing fast results by using link research this time

Google may penalize specific tactics, but they will never penalize quality. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Corporate companies and enterprises started hiring SEO Company and SEO specialist in the mid-1990s. The only way to fix this is to embark upon the extensive task of rewriting existing product descriptions in addition to ensuring any new products are launched with completely unique descriptions. Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines.

The secret behind bounce rates

If search engines notice the same copy repeating itself throughout your site, they will take the value of your content less seriously. Yes, you should have a strategy for content that you publish on your website. Not only should you know exactly what kind of information you would like to provide, but also how often. Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. Put simply, copywriting is writing to persuade, convert, and sell. You searchranking depends not only on the search term used, but also on where and when you perform the search. You see, when you go to Google.com and type a search, there isn't just one computer answering the name Google.com. If there was, it would have to be the fastest computer ever made. There are just too many people searching, so, each search request is divided between thousands of servers around the world. Frequently, to speed things up, your search will be directed to the server physically closest to you. But, if this is busy, it will be redirected to a less busy server.

Analyse your existing white hat SEO

In summary, it is not a winning idea to think about SEO in terms of being a one-hit wonder. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device. Backlinks are links from other websites to yours, and are incredibly important in the SEO strategy. In fact, these backlinks are seen by many as THE most important aspect of a comprehensive SEO plan. What is SEO? While Panda’s been around for a quite a few years now, it got a significant update at the end of September that helps it sniff out low-quality (i.e., “thin”) content. So, how’s this affect you? What kind of word-count should you shoot for with your web pages and blog posts? Is Google going to downgrade your valuable content? Don’t panic: as long as you’re not doing anything sketchy, you should be fine. Bigger is Better, But No Magic Number There’s plenty of interesting search engine optimization (SEO) research out there that shows that long copy can perform, convert, and rank better than shorter content. Longer content gives Google more concepts to index, earns more links, and can become the definitive resource on a niche topic. The only thing you can do off site to incraese your rankings is build up more links. More links will generally lead to better Google PageRank and better search engine rankings.

The hidden agenda of web portals

According to Gaz Hall, a Technical SEO Consultant from SEO Hull: "Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words!" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Search engines have only recently started providing better tools to help webmasters improve their search results. This is a big step forward in SEO and the webmaster/search engine relationship. There’s a debate as to whether or not this really matters. The main aim of your content should still be to provide value and relevance for your target audience, but this doesn’t mean that it can’t be slightly more SEO-focused. Hacking in the classic senseinvolves exploiting vulnerabilities in a system or network.

Emphasizing fast results by using link research

The search engines now identify low quality content through user engagement, and by correlating website features. Networks of sites where you can place this kind of content are even easier for them to identify. As a marketer, the primary warning sign should be sites where you can post your content with no editorial oversight from the website owner. Google recognizes that a site might have two versions on the same page (web version and printer friendly version), and this duplicate content is actually meant to make for a better user-experience, and not trick the search engines. Prominence implies that a word used at the beginning of a link or piece of text is more important than the rest. The words that follow are scored lower and lower by the algorithm until (in a very long text section) their value tends toward zero or is cut off by a programmatic truncation. Learn which industry ranking factorsare important to your business and how to improve your online rankings. Compression can significantly reduce the size of the webpage to be loaded by your browser, reducing HTML or CSS files by up to 70%. Compression is usually done by the web server itself, so make sure it’s enabled in yours.

Be helpful by reporting broken links

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. But before that, let me make you familiar with digital marketing, Seo, and related terms. Link building is always a hot topic within the SEO industry but it is getting harder and harder to secure quality links that won’t get you penalised, if Google web spam team decide to perform a manual review on your website. This can be termed asthin content. Sentiment is an increasingly interesting factor for search (and social media).

Can bounce rates help improve my search engine placement these days?

And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Search engines want to deliver the best results to searchers based on the search terms visitors enter. There are remedies that a company can take when they encounter bad traffic or other competitor activity. The most aged of marketing methods is word of mouth, such as referrals from happy customers. SEO means Search Engine Optimization – and refers to the process of creating and modifying a website so that it gets more traffic from Google and other search engines. SEO used to be simple and you could just write your keyword over and over again, but has become more complex over the years.

You may be asked about webmaster tools in your marketing interview

You should make sure that all of your websites (if you have more than one) link to each other, as this search engines can often base page ranking on how many links you have with other sites. This is especially the case if the two websites have similar content and share major keywords. Once you have built a great website and filled it with great resources, you need to tell people about it! Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if the spiders and crawlers see that there is a link to your website in 500 blogs it will increase your credibility compared to a website that only has 10 links linking to it. Those new to SEO think that this kind of online marketing strategy is a long, complicated process that includes many parts. While there are a lot of factors to consider when optimizing your website, they don’t need to be all done at the same time.

One important aspect is LSI

The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want. Rather, businesses should focus on using keywords in a smarter, more focused way that helps them craft engaging content that will inspire readers and customers. When your website has evergreen content that’s well-optimized for search engines, it ranks higher in search results. There are many reasons why SEO is an important part of your marketing strategy. Since Google is constantly updating their algorithms in order to find and filter out flimsy content, it’s crucial to maintain valuable and high quality content on your website. Canonical URLs,help search engines understand that there is only a single version of the page’s URL that should be indexed no matter what other URL versions are rendered in the browser, linked to from external websites, etc.

Myths and misconceptions about stickiness

Gaz Hall, a Freelance SEO Consultant from SEO York, commented: "Make sure you have content matching what your audience is searching for. " Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! To improve content performance, brands need to stop producing content for content’s sake and instead produce smart content: Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. SEO and content marketing are, technically speaking, two very different beasts, and yet, they go together hand in hand. One relies on the other for success, and vice versa. A good link profile is not just backlinks. Stated another way, backlinks are just one component of the link profile. There is a deeper complexity to the backlink discussion.

Can bounce rates help improve my search engine placement?

An authority on a topic can speak at length about it. It is widely understood in the industry that search engine optimization should be built in, as early as possible, to the entire site development strategy, from choosing a content management system (CMS) and planning site architecture to developing on-page content. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. Understanding both the capabilities and boundaries of search engines allows you to properly build, format and explain your web content in a way that search spiders can understand. Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links

What your mum didn't tell you about white hat SEO

Backlinks drive traffic to your site, but that is less than half the equation because once traffic has arrived at any given page (most likely a blog post), you want to move it to a landing page to convert it. Ranking in the search engines can be hard. Especially if the competition in your niche is high. As you probably know, you should start with doing your keyword research: getting inside the heads of your audience, knowing exactly what words they use and what they are searching for. But then what? We borrow from the scientific method in this regard; we form hypotheses and then devise experiments. The reality is that, for many businesses, 10-20 high-quality links will lead to top rankings in short order – sustainable rankings will last for years. Try using an ontology tool (and an ordinary thesaurus) to identify some related terms.