Just take care of the Penguin amd Pelican consequences

Content is key for SEO so working alongside your content department to create great quality can help boost rankings and sales overall. While the concept is simple the work to complete a totally white hat seo service is time consuming. Titl…

Pay attention to white and pink hat SEO

If you lie, you will get caught. Make a point to search for your site on Google alternatives to see where you rank. Meaningful content that operates as part of a wider digital marketing strategy, with the likes of social media and blogging…

Emphasizing fast results by using link research this time

Google may penalize specific tactics, but they will never penalize quality. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Corporate companies and enterprises started …

Can bounce rates help improve my search engine placement these days?

And, depending on how, or where you fell on the scale of white hat to black hat, article spinning. Search engines want to deliver the best results to searchers based on the search terms visitors enter. There are remedies that a company can…

Concentrate on actionable page rank heroes

Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different …

Put a profile photo on your Google+ account to show yourself off

Before entering a new market, it’s crucial to do a proper market analysis and identify the opportunities and threats that you could encounter. Measuring the results of SEO changes can be challenging, partly because there are so many moving…

Succeeding in SEO means paying attention to bouncing rates

To optimize your keyword research for local SEO, brainstorm keywords or phrases with a geo-modifier that customers might use when searching for a business like yours. Once Google goes mobile-first they’re going to consider the mobile versi…

Online marketing changes quickly when it comes to blog engines

Old SEO practices meant a huge emphasis on keywords. It’s one of the great things about the field. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one…

One important aspect is widget tools

It’s almost not a choice; it’s a way of thinking. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. It …

Create an e-book or guide every two or three months

If there was one thing that we could get across to those unfamiliar with SEO, it’s that it takes time. You should expect at a minimum a few months to 6 months before you see any noticeable results. That length of time grows even longer if …

Tell me more about comment spam

The correct order of keywords will generally rank better as compared to the same keyword phrase in a different order. Keywords were consequently “stuffed” wherever possible, including in the metadata and the source code. If you’ve set your…

Aligning your goals in relation to link bait

While we have helped websites recover from Google Penalties we happily have never had one of our clients receive one. The tactics used in 2004 are all outdated now as the new call is something else. SEO is a marketing discipline that can h…

Make sure your SEO checklist includes analytics for best weekly results

An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the li…

Myths and misconceptions about text links

They go the distance, train, research their enemies’ capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Density is calculated as the number of words in the keyphrase m…

Invest in page impressions like yesterday

Some mobile sites refuse access to anything but mobile phones, making it impossible for Googlebot to access the site, and therefore making the site unsearchable. You’ve probably clicked your way onto a content farm before – most of us have…

Its all about quality this week

The best metric you can use is Domain Rating (DR) from Ahrefs. DR is based upon PR and gives you an idea of the strength of a link from that website. There’s a sharp dividing line between SEOs who believe social doesn’t count toward search…

We need to know that we’re actually making a difference and it’s good to get proof

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple ev…

Increase the level of security on the site

Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. SEO analysis is a tool for people to study how they might improve a given website’s ranki…

The honest truth about SEO campaigns

But before that, let me make you familiar with digital marketing, Seo, and related terms. People spend very little time engaging with content. Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers throug…

Make sure you know exactly what you're doing with site submissions

Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to build your brand – don’t think of what links are good for SEO, but instead think what links are good for your business, y…

When auditing your site, take time to think about trust rank

We borrow from the scientific method in this regard; we form hypotheses and then devise experiments. As there is a caption, would setting the alt to null be better in this case from an accessibility point of view? Rewriting the description…

It evolves too quickly. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you h…

Lessons I learned about citations from experts

Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it. In other words, every month tens of thousands of people are searching directly for their product and…

The secret behind your blogs

This is extremely valuable because it can help you make more informed decisions regarding your business and its strategies, both online and offline. It is basically concerned with a holistic move towards driving customers to your business …

Are search volumes affected by keyword stuffing - what do you think?

It’s a familiar situation: you enter your search term in a search engine, click on a result and then… you wait. If nothing, or very little, appears to be happening, you click on your browser’s Back button and select a different search resu…

Reasons why marketers love domain authority

Target local trade by including place names in your search terms and keywords. This is particularly important for small business website SEO. When it comes to local SEO, it’s more important than ever that you optimise your on-site and off-…

Pay attention to SERPs

In other words, we’re able able to understand the true impact of links on organic traffic.I can easily identify a paid link by just looking at the article – they all look the same. The bestmeasure of your content’s value is user satisfacti…

Bucket brigades based on analytics

Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the higher ranking it deserves in search results. Whether you are building links, choosing domain names. or writin…

Should more importance be given to keyword stuffing for search marketing?

Both Search Console and Google Analytics have a huge range of features to help you sift through your website data and figure out how your site is performing, and you’ll find a variety of resources online, particularly from Google, to help …

Why your digital marketing strategy should centre around search engine spiders

Even with more and more consumers using their mobile devices to search and browse the web, there are some companies that still focus all their marketing and SEO efforts to desktops and choose to ignore their mobile customers (or just don’t…