Entries from 2019-06-07 to 1 day

You can't imagine optimizing your site for engagement (or for anything, for that matter) without using Google Analytics

A claim of superiority based on a product's specific attribute or benefit with the intent of preventing the competition from making the same or a similar statement is a preemptive message. Backlinks are the foundation of Google's algorithm…

Headings are a big deal for SEO. They tell Google exactly what's on each page.

In modified rebuy or straight rebuy situations, one or more of the steps may be eliminated. Many new marketing specialists tend to buy a few followers in order to give their social media a great kick-start. There's no getting around it. Ke…

If you have many individuals that are contributing to the content of your website, use the Meta Author tag

As more websites build content around certain terms, they become more competitive. When you enter a description for your web page it will show up under the website title in the Google search engine results listing. Information about the li…

In addition to link quality and volume, the anchor text being used is also a factor

You can never copy them, of course. Any link that you create on your own should be set at "no follow". The reason for this is that you're essentially telling Google that the link was created to generate traffic and not to artificially boos…

As the marketing team constructs a budget, they first examine the Cutting down on load time

There are a variety of ways this can be assessed including time on page, number of views, and most importantly the number of shares. It's not just the content, but also its structure, that helps search engines decide on the results they'll…

Page resources that don't load can cause content to not be shown, displayed incorrectly and break interactive content

The optimal mix for an objective dealing with brand recognition will be different than when brand recall serves as the objective. Search engine algorithms will continue to become more sophisticated. An advertisement placed in more than one…

The keywords tag is another way to educate search engines about your website delivery

Establish your priority pages -those with a higher traffic and conversion impact- to validate and monitor more closely during the migration process. SEO is one of the "disciplines" that has changed the most in recent years. We just have to…

Twitter's users are more racially diverse than the internet as a whole or Facebook in general

The diminishing impact of online advertising and the high percentage of ads that are never viewed have led many advertisers to bank on new technologies designed to increase response rates and detect fraud. Google wants users the most relev…