Entries from 2019-07-26 to 1 day

As a small business owner, you want your site to show up in results when it's highly relevant to the user

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Write legible, readable copy, and treat the meta description as if it's an advert …

Local SEO is, inarguably, the best bet for local businesses to grow big

Google stopped showing right sidebar ads and put 4 ads above the fold (instead of 3), pushing organic results farther down. Diving straight into the internet without any clear game plan is time-wasting, dangerous and more often than not, a…

This wasn't always the case, but Google is now looking at paid links carefully

how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. If Google and the rest of the search engines trus…

Smartphones, tablets, and text-messaging systems have created a new landscape and nearly a new language

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that's why they have introduced and pushing for the implementation of accelerated mobile …

A typical page of search results may include a popular video from YouTube, a news feed from a leading news site, and a relevant Tweet

Segments must be clearly different, large enough to support a marketing campaign, and reachable through some type of media. While not as popular as it was a few years ago, keyword stuffing is still an unsavory SEO tactic that some brands a…

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your rank

Prior to making any contact with an advertising agency, company leaders identify and prioritize corporate goals. Even if the social search playing field hasn't been completely defined yet, one of the key takeaways from the early actions of…

The clickable text for a link is another place to use keywords, and to help guide the user to their final destination

SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords. Viral marketing helps a company garner interest when a message is sent along via email or a re-post by consumers. Sha…