Maybe scraping will be a thing of the past - what do you think?

If you're building links based on metrics, chances are that your rankings will drop when Google changes the metrics. That's what happened when Google discounted links from low quality pages. While there are lots of ways people can get off track with search engine optimization, here are a few very common issues I see. The good news is each item can be avoided. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? Links are one of the top three factors that Google considers when deciding ranking, therefore, it is imperative that you have quality backlinks pointing to your site. If you work hard on your links, you should see real improvement to your rankings and your overall SEO. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular.

Negative SEO tactics don’t just target your website

Link building is a lot of work (and expensive) – you don’t want to waste resources on tactics that won’t impact your traffic. Experience-based competitive audits analyze variables that would affect the experience someone has on your website compared to that of your competitors. One of the best tools available to help you measure the success of your SEO campaign is Google Analytics. This fantastic and free tool can be used to monitor how much traffic you’re getting to your website and where this traffic is coming from. You can easily identify pages that are working well for your business, as well as highlighting areas for potential improvement. Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking. You can create your own hashtag and use it instantly.

Tell me more about blogs

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. Although Google's search results are provided at a page level, Google also likes to have a sense of what role a page plays in the bigger picture of the site. There are numerous different tactics that you can use, however these can be split into two categories: the ethical ‘white hat’ SEO strategies and the unethical ‘black hat’ SEO techniques. So, how does Google determine site quality? That means a high web ranking leads to more clicks and conversions. If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web.

The reason everyone loves walled garden sites

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Getting a backlink from an authoritative website will benefit you much more than a link from a lower-quality site." Is your website available in different languages or country versions? Awesome! Don’t forget to notify search engines of this. The search engines will then display the content of your website in the respective country and language versions for users. This improves usability since users are immediately redirected to the desired version in the SERPs. The metakeywords tag allows you to provide additional text for search engines to index along with the rest of what you’ve written on your page. Meta keywords can emphasize a particular word or phrase in the main body of your text. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. If it finds some dishonest means are taken to rank in the search results, it will surely spam it, and in dire cases, the search engines will totally ban your website.

Maybe scraping will be a thing of the past

For us peasants, this is a difficult thing to overcome, as you just can’t compete with the likes of a Best Buy. A significant factor affecting loading times in general is a website’s complexity: the more comparison tables, product images, page-design features your site has, the more scripts, stylesheets, image and HTML files must be loaded in the background. As users’ behaviors and search engines’ capabilities develop over time, standards come and go in the blink of an eye. Creating an SEO strategy can give your company and brand a boost in the search engines. Why not improve your ROI today? Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website.

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Adopt a customer centric view of SERPs

An organic grocery chain, for example, might write about the nutrients in kale or the history of avocado farming. There is no one quick fix for breaking through the rankings and getting yourself on top, unless you’re willing to pay an exorbitant amount of money for ads which are highly likely to just be ignored, anyhow. There are more than 13 billion online searches every month. Blog commenting, forum posting, article submissions, Web 2.0 creations, directory submissions, social bookmarking and guest posting are some of the major ways to create quality backlinks. Create original content. You also create quality content by making sure that your content is original. This means that not only should each page of your site have different content than every other page of your site, but it also means that you'll be docked for stealing the content of others. Make your text original!