We need to know that we’re actually making a difference and it’s good to get proof

If you have several versions of your site in different languages, add visual cues linking to your multilingual content in or near your top navigation. For example, you can use flag icons to link to each country or language’s site. Apple even has a page that lists all the countries for which they provide a website version. Remember that if you use black-hat SEO techniques, you run the risk of getting penalized by the search engines and having your web site permanently removed from their index. Conventional wisdom has been that 301 redirects only pass about 85% of link equity. All websites stand to benefit from SEO. The One Percent Rule states that only a tiny fraction of people within any online community actually create content. The other 99% of users consume or contribute to content, but do not create.

Learning about search queries

Imagine the billions of webpages to be searched when a keyword is typed into the searchbox and the answer comes on your screen within a matter of minutes? Remember that keywords or phrases on each of your pages should total to around 3 to 5 percent of the total text of the pages. Your keywords should be spread out across multiple pages, not just focusing only on the homepage, as all of your pages carry an importance. Your page can have more entry points if it has more ranks. While many assume duplicating content will increase SEO, it actually hurts rankings. Review competitive lists and other pertinent industry sources. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things.

Adopt a customer centric view of SERPs

email, mobile, TV, radio, etc. Cultivating a trustworthy website takes time, just like any real-world relationship, so don't expect to see an immediate improvement in the traffic your site receives. Keyword mapping involves hierarchically classifying the keywords pertinent to your website by intent, relevance and significance, then segmenting them still further into groups and subgroups. The aim is to reach a point where each keyword you use can be closely associated with a single, specific page on your website, which should contain content that closely matches the keyword. Most SEO consults cover a local area. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. Cheaters tend to assume others will be taking shortcuts as well, so they’re betting their client doesn’t know the difference between types of traffic or how to look it up themselves.

Hidden facts about quality

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Roundup posts are collections of content in a given topic within a certain period of time. You can see bloggers who curate content this way by simply creating monthly or weekly collections of great content related to their topic. The most important reason for creating roundup posts is to get extra shares on social media from the authors of the featured articles. By studying the needs and buying behavior of your customers, you get better at providing content that fits their most common search terms. Almost every business with international expansion on the brain will end up conducting some sort of market research.

We need to know that we’re actually making a difference and it’s good to get proof

What’s the first thing you do when you have a question? Domain Authority is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs) based on its backlink profile. A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank. Authority scores are best viewed as comparative rather than absolute metrics. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. If you can, try to get in touch with the website owner and convince them to link back to you. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links.

The person with the best content that can generate the highest quality links will win

Then your rankings don’t really matter. Duplicate content is your website’s worst enemy. Google is very serious about penalizing websites with duplicate content, descriptions or titles. Chances are, your research begins online, whether you’re looking for answers or products. SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic. Who’s to blame?