They go the distance, train, research their enemies’ capabilities, properly estimate their own capabilities, and deploy all the weapons in their arsenal, from lasers to tanks. Density is calculated as the number of words in the keyphrase multiplied by the frequency with which they occur together, and divided by the total number of words (including the keyword). These can be a great way to structure content within the content itself, rather than relying completely on the webpage’s presentation. The stronger the backlink profile of a site, the more PageRank their links will pass. When deployed properly and timely, 301 redirects can get the job done in transferring your SEO authority from the original source to the new location fairly quickly.
Reasons why you cannot fully understand hits
You may be surprised to hear that (based on research by OneStat.com) 33% of all searches on search engines are for two-word combinations, 26% for three words, and 21% for four or more words. Just 20% of people search on single words. However, if you are going to start your own blog to support your business, you need to make sure that you are creating great content that appeals to your readers, as well as Google’s search engine algorithms. Ha!) I spend the majority of my time learning about Google’s search engine algorithm and duplicating my strategy to Bing and Yahoo for two very simple reasons: It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. Search engine are not humans but the software that crawls the web page content.
Keywords are used by search engines as an indication as to what a page is offering
The most important step – now you have your keywords, be sure that you know how to implement them in your content. Subheads are another overlooked SEO tactic and should be used whenever possible. If they consist of valuable keywords that are relevant to the article, they won’t only boost the article’s search value, they’ll also provide your audience with a much-needed mental rest point. By sharing content that you post on social media as well as sharing your website content people are showing that your website is a valuable resource that they are happy to tell their friends about. Another effect of this is that people are more likely to link to your content and website if they have been introduced to it on social media. How do you add content to Google? Instead, they want to send users to true content pages (product pages, category pages, static site pages, blog posts and articles). The more you can make it look a human-made every page on a page by page basis with content that doesn’t appear exactly in other areas of the site – the more Google will ‘like’ it.
Get Rid of Autogenerated Content and Roundup/Comparison Type of Pages
We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back…" Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! For the SEO pros who want to keep careful and easy track of no follow links, there are many extensions available to download for Chrome and Firefox that automatically highlight no follow or do follow links on the pages you visit. The bottom line to getting your content features in the Google Answer Boxes is ensuring it is always useful and more engaging to users. Be under no illusions, advanced SEO is a full-time job. However, there are critical fundamentals that can greatly enhance your organic position and ultimately, your organic revenue. Google expects pages to load faster so that clients can get the value for their time and resources. If your pages load slowly, the bounce rate will be very high and conversion low.
Myths and misconceptions about text links
You’ve launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer? If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. Once you start working on the SEO channels you need to commit yourself for the long haul as ranking first on the search pages does not happen in a day. It can take up to years sometimes and if you are lucky weeks. You don’t have to reinvent the wheel, but trying new things with campaigns is a great way to stay on top. The good news is that SEO copywriting could represent a huge opportunity for you!
IncludE benefits in your subheadings
There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. Thin content is the idea that there’s not much actual text on an ecommerce site compared to, say, a blog or software site. Imagine dozens and dozens of thin content pages created because of random product attribute and product filter pages. Some of those pages might only list one or two products. Google is famously secretive about how it ranks local businesses. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business. There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity.