Establish context right off the bat.Parameters will help you develop an engaging story that makes sense to your audience. Tell stories about company life you might have experienced along the way. Customers know when you try to pull a fast one on them, and they don’t appreciate it. Done right, it will continue to serve us far into the future.
It’s the pause that refreshes and allows them to return to your content, post-story, with a new perspective. When we’re being told a story, not only are the language processing parts in our brain activated, but our auditory, olfactory, visual, sensory and motor cortex can be activated too. Stories are the ultimate attention tool because they constantly create and release tension. Set yourself apart from other businesses by talking about your customers…not yourself.
All cultures respect the world of story. A genuine narrative is more likely to connect with consumers than one without a shred of truth. Storytelling is so much bigger than marketing. Share a few more details between major points.
A problem-solving story could also cover a logistical issue, or your excellent customer service to help someone out.
People buy from people and they like to get to know who is behind the business they are dealing with. Most brand storytelling today is superficial and still too corporate-oriented, rather than aimed at human needs. It’s quick, powerful, energising, persuasive, entertaining, memorable and authentic. Each business needs to use storytelling to answer the simple question of "why should people care?", whether they are targeting customers, potential employees or stakeholders.
The emotional attachment we feel to ‘stuff’ is generated through the power of the story that lies behind it. That's the thinkng behind storytelling in business. Develop this by allowing your employees to share their own stories.