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A focus on rankings to benefit search engine placement
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The ugly truth about web crawlers
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Myths and misconceptions about text links
Audit your site for errors at least once a week to preserve the quality of your UX. Imagine Google releases the exact details for how it ranks sites; webmasters would strive to exploit this information for the sole purpose of gaining rank, compromising that user experience. Extensions are usually linked to what backend technology is being used to serve the page. There are some overlapping ranking factors, of course, but the algorithms themselves and the target results are somewhat distinct. Sooner or later these people get caught but before they get caught, there is so much noise about their fete that many more people get misguided.
Find a good selection of websites using interesting local search
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