Didn’t you segment people surveyed by age?

When someone is browsing your website, you aren't there in person to point somewhere and shout, "Hey, click here!". You have to rely on your website to do that for you. So, if you want people to click on something, make sure it stands out from the rest of the page and also looks like something clickable. To make sure your visitors click on your links:   Make the links stand out from the rest of the text   Make your important call-to-action links look like buttons and give them a color that stands out from your theme’s main colors If you want your visitors to click on a link to visit another page, don’t make the link look like an image. Your visitors don’t expect a picture placed within some text to be a link and won’t click on it. Make the visual distinction between text and clickable elements (links and buttons) crystal clear. For example, your headings should look like plain text and not like buttons. Otherwise, you add to visual clutter and confuse your visitors. Isn't running a website fun? There are infinite ways you can mess it up! So, it makes sense to talk about at least two such ways in this chapter – two phrases that make you sound condescending. Research suggests that… … as in "Research suggests that 80% of new businesses fail." What are you trying to do here? Scare your prospects into hiring you? "Will I be among those 80%? Oh no! Let's hire this person who knows the cool stats!" This won't work. "Research suggests" is unspecific (What research? In what niche? Among businesses of what size?) and, thus, feels irrelevant to your prospects. Yes, citing research can boost your authority and credibility. But only if it features your target audience and their specific problems, not when it’s some generic study. If you’re a business owner… … as in "If you're a business owner, you know that copy helps you sell more." But if you know I know, why are you telling me this? And if I don't know, should I feel bad about it? Plus, if your target audience is business owners, what’s the point of doing the "if" dance? With a sentence like that, you can only lose. I get it. You're trying to show that you understand your prospects. But there are better ways to do it. Be clear about what you want each sentence to achieve and say it directly:   Want to point out a fear they may feel? Say, "Are you afraid of X?"   Want to point out a benefit of your offer? Don't imply your prospects know it. Tell them why it's the case and how it will make their lives easier. When writing content for your website, it's easy to get lost in detail. Is this the right word to use? How does this font look? Where should I put this image? But although these things are important, you need to make sure you get the basics right first. Here are the seven must-have features of a compelling page that works. (1) Relevant: Make sure your content:   Is relevant to your audience   Matches their expectations Delivers on the promise of the title (2) Clear:   Make sure your copy is clear, not clever.   Don’t use meaningless words or jargon.   Make important information or elements visually prominent.   Make logically related elements visually related. (3) Valuable:   Put your readers' needs first.   Offer solutions and actionable tips. (4) Trustworthy: Use correct grammar and spelling.   Don’t use superlatives, ?!?! or WORDS IN ALL CAPS.   Support all your claims with proof. (5) Minimum distractions:   Don’t autoplay audio or video.   Think twice before using carousels or pop-ups.   Don’t use excessive animations or ads. (6) Minimum friction:   Make everything on your page easy to read and use. (7) Actionable: Create every page with one action in mind (except your homepage, see Chapter #19). Make your CTAs prominent and use compelling copy. Compare these two examples. Navigation A: HOME | ABOUT | SERVICES | BLOG | CONTACT Navigation B: HOME | ABOUT | COURSES | BOOKS | BLOG | CONTACT Who just told you more about their business? Person A could be anybody. But person B is in the coaching business ("Courses") and has probably been doing it for a while ("Books"). Whether these courses and books are any good is a different story. But for now, smart person B gets brownie points. To make your navigation support your business message:   Use clear and succinct navigation labels Include specific navigation labels that give your prospects an idea of what you do Examples:   "Demo" communicates that you're a SaaS company   "Courses" shows that you're in the coaching business   "Website review" indicates that you review websites Main navigation Don’ts:   Linking to less important pages (for example, "Impressum", "Privacy policy")   Not linking to important pages (for example, "About us", "Services") Placing navigation labels in unexpected places – anywhere else than at the top of the page (on the side, at the bottom, or having orphaned navigation labels in the left corner because your main navigation breaks in two rows, etc.)

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Getting listed is free, though you can also set up an ad with Yellow Pages to take advantage of their traffic. The site offers apps for smartphones and mobile devices, which means you can increase your visibility even more. Just scroll down the main page and click on Get a Free Listing to get started.

InfoUSA

This directory site is extremely useful for local businesses. InfoUSA provides 90% of in-car navigation systems, so it is well worth being found on their directory. In addition, InfoUSA provides 85% of the information found in directory searches.

Adding your listing is very simple and only takes a short amount of time. However, the benefits are great and you should see more traffic. In addition, you’ll have another citation available to your company.MerchantCircle [15] MerchantCircle can help you become more noticeable in the search results and may improve your rankings. Not only do you get a local listing with a blog and coupon or newsletter options to add to it, you also can have customers rate your business. Adding images and video makes it very simple to impress Google.

You can include your business on MerchantCircle for free and adding a listing is quite simple.

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Many businesses in these towns and cities around the UK have found that SEO actively propels their websites up the search engine rankings so that their customers find them and choose to do business with them.

Search Authority have a great track record for dramatically boosting natural search engine rankings using only ethical SEO techniques and strategies that Google and other search engines consider to be acceptable.

We focus on your website visitors and provide them with the information that they want while also enticing them to buy from you.

If you'd like to a no-obligation chat about ranking your website on page 1 on Google then drop us a line and we'll get back to you shortly.

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Do you often look at beautiful websites and feel jealous because your website isn't that pretty? Good news: Your visitors don't care if your website has awesome design. On the contrary, many websites that look beautiful at first glance are difficult to use because their design gets in the way. Your website theme and design don’t need to be beautiful. Not ugly but functional is more than enough. Your web design is great if:   it helps your visitors do what they came to your website for, and   it helps you convert them. Don't aim for entertaining your visitors with fancy features. Rather, design your website in a way that doesn’t interfere with what people came to your website for. Make sure that your web pages: Load fast   Are free of clutter   Make everything easy to read   Use proper visual hierarchy   Are free of distractions A footer seems to be the most underestimated part of a business website. Which is ironic, because it’s an area your visitors see on every page. This makes the footer ideal for drawing attention to important information, pages or products, keeping your visitors longer on your website and helping them navigate it. Here are some things you can include in your footer:   A snippet about you / your company (+ your photo)   Navigation to main pages   Latest articles Call to action   Email sign-up   Search box   Contact information   Postal address / link to a map   Social icons   Copyright   Privacy policy You spend hours writing your posts, but if your visitors can't read them with ease you’ve wasted your efforts: They’ll get tired after a couple of paragraphs and just leave. One of the things that make reading hard is having too wide text lines. What's the best line width for web content? It's not necessarily 50-75 characters per line as you may have heard. The studies that suggest this:   Were done on printed medium and not web pages   Didn’t segment people surveyed by age (how do you know if they were the same age as your target audience?)   Didn't specify which font type and size were used What is the best line width then? It's the line width that doesn't require a noticeable extra effort from your visitors to read your text. Meaning:   They don't have to turn their heads left and right to follow the lines (lines are too long).   They don't have to move their eye pupils too fast (lines are too short). The rule of thumb: Assuming your monitor is wider than it’s tall, the text line should occupy about 50% of the desktop screen width. The remaining 50% should be white space. This means:   either use equal left and right margins (25% of the screen width each)   or use less white space on the left but more white space on the right. If you aren't sure whether the length of the text lines on your website is fine, ask a couple of friends to read the text on your pages and see if they find it difficult.